Schwinn’s SmartStart program started with the question “How do we make the riding experience better for kids?” Working with Impetus Design we started with a clean slate and through out the previous conventions. Utilizing our proprietary ERGO CYCLIST program we created a bicycle fitting model based on the population of the target age groups. Building on this we looked at the whole experience of learning to ride. We gained an understanding of what the product needed to be to improve this experience. Please take a moment to check out the videos from Schwinn that details how our understanding translated in to a product that improves the riding experience for all children and their parents.